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Labels and tags help you categorize and filter records. Labels are color-coded and apply to tasks, notes, and opportunities. Tags apply to households and businesses.
Only admins can create, edit, or delete labels and tags.

Labels vs tags

LabelsTags
Record typesTasks, notes, opportunitiesHouseholds, businesses
ColorYes — each label has a colorNo
PurposeCategorize individual activitiesGroup records for filtering and reporting

Access label and tag settings

Go to SettingsData customizations, then select the category you want to manage:
  • Task labels
  • Note labels
  • Opportunity labels
  • Household tags
  • Business tags

Create a label or tag

1

Click New label or New tag

A new inline row appears at the top of the list.
2

Enter a name

Type the label or tag name.
3

Choose a color (labels only)

Click the color circle to open the color picker and select a color.
4

Press Enter or click away

The label or tag is saved automatically.

Edit a label or tag

Click the name of an existing label or tag to edit it inline. For labels, click the color circle to change the color. Changes save automatically.

Delete a label or tag

Click the icon on the row and confirm in the dialog. Deleting a label or tag removes it from all records it was applied to.
Deleting a label or tag is permanent and cannot be undone. The label or tag will be removed from all records where it was applied.

Where labels and tags are used

  • Filtering — labels and tags appear as filter options on list pages and in data views
  • Creating records — select a label or tag when creating or editing tasks, notes, opportunities, households, or businesses
  • Automations — use labels and tags as conditions or actions in automations
  • Sequencestask steps in sequences can include a label

FAQ

Yes. Task labels, note labels, and opportunity labels are managed separately. You can have a “Follow-up” label in each category.
Yes. Any user can apply existing labels and tags when creating or editing records. Only admins can create, rename, or delete them from settings.
Yes. Labels and tags are defined at the company level and are available in every book.

Next steps

Managing tasks

Apply labels when creating or editing tasks

Households

Apply tags to households