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Pipeline stages represent the steps in your sales process. Each opportunity moves through stages from initial identification to close (won or lost).

Understanding stages

Stages serve multiple purposes:
  • Track progress — See where each deal stands
  • Forecast revenue — Weight pipeline by stage probability
  • Identify bottlenecks — Find where deals get stuck
  • Standardize process — Ensure consistent sales methodology

Stage anatomy

Each stage has:
PropertyPurpose
NameDisplay label in Kanban
KeyInternal identifier (auto-generated)
ColorVisual identification
OrderPosition in pipeline (left to right)
Default probabilityWin likelihood at this stage
VisibilityWhether it shows in Kanban

Configure stages

Access stage settings

1

Open Settings

Click your workspace name → Settings.
2

Find Pipelines

Navigate to Pipelines in settings.
3

Select pipeline

Choose the pipeline to configure.
4

View stages

See all stages for this pipeline.

Add a new stage

1

Click Add stage

Click + Add stage in the pipeline settings.
2

Enter name

Type a descriptive name for the stage.
3

Choose color

Select a color for visual identification.
4

Set probability

Enter the default win probability (0-100%).
5

Position

Drag to set the order in the pipeline.
6

Save

The stage is added to the pipeline.

Edit an existing stage

1

Find the stage

In pipeline settings, locate the stage.
2

Click to edit

Click on the stage name or edit icon.
3

Make changes

Update name, color, probability, or order.
4

Save

Changes apply to the pipeline immediately.

Reorder stages

1

Open pipeline settings

Navigate to the pipeline configuration.
2

Drag and drop

Drag stages to new positions.
3

Save order

The Kanban view reflects the new order.

Delete a stage

1

Find the stage

In pipeline settings, locate the stage to delete.
2

Click delete

Click the delete option on the stage.
3

Handle opportunities

Opportunities are moved to another stage (typically the first).
4

Confirm

The stage is removed.
You cannot delete all stages. At least one stage must remain in each pipeline.

Stage probabilities

How probabilities work

Each stage has a default probability representing the likelihood of winning deals at that stage:
  • New lead (10%) → Discovery (20%) → Qualified (40%) → Proposal (60%) → Closed won (100%)

Weighted pipeline value

Weighted value = Opportunity value × Probability
OpportunityValueStageProbabilityWeighted value
Smith Family$500KQualified40%$200K
Jones Trust$1MProposal60%$600K
Total$1.5M$800K
Weighted pipeline helps forecast expected revenue.

Opportunity vs stage probability

  • Stage probability — Default for all opportunities in that stage
  • Opportunity probability — Override set on specific opportunity
If an opportunity has its own probability, it’s used instead of the stage default.

Stage colors

Colors help visually identify stages in the Kanban:
ColorTypical use
BlueEarly stages (Identified, Connected)
YellowMiddle stages (Meeting, Qualified)
OrangeLate stages (Proposal, Reviewing)
GreenClosed won
RedClosed lost
GrayArchived
Choose colors that create a visual progression.

Stage visibility

Hidden stages don’t appear in the Kanban but still exist:

Why hide stages?

  • Keep Kanban focused on active work
  • Closed won/lost may not need columns
  • Archived opportunities need a home

Show or hide a stage

1

Open pipeline settings

Navigate to the pipeline configuration.
2

Find the stage

Locate the stage to show/hide.
3

Toggle visibility

Turn Visible on or off.
Opportunities in hidden stages are accessible via filters and search.

Stage-based workflows

Stages can trigger automated workflows:
  • Stage changed — Trigger when opportunity moves to a stage
  • Time in stage — Trigger after X days in a stage
  • Closed won — Trigger conversion processes
Learn about workflows

Common stage patterns

Linear progression

Identified → Connected → Meeting → Qualified → Closed won/lost
Simple, one-path progression suitable for most practices.

Parallel tracks

Identified → Meeting scheduled ┬→ Qualified → Closed won/lost
                               └→ Nurture → (return to Meeting)
Allows for nurturing leads that aren’t ready.

Service-based

Inquiry → Consultation → Proposal → Engagement → Closed won/lost
For practices with a formal proposal process.

Best practices

  1. Match your reality — Stages should reflect how you actually work
  2. Keep it manageable — 5-7 stages usually sufficient
  3. Clear entry criteria — Define what qualifies a deal for each stage
  4. Exit criteria — Know when to move forward or mark lost
  5. Review regularly — Update stages based on actual sales patterns
  6. Consistent use — Ensure team moves deals through stages consistently

Next steps