People vs households
| Concept | What it is | Example |
|---|---|---|
| Household | A family unit you serve | ”The Smith Family” |
| Person | An individual within a household | ”John Smith” |
- A household record (the family)
- A person record (the head of household)
How people relate to households
People in contacts
Contacts work differently from households:| Households | Contacts |
|---|---|
| Multiple people | One person |
| Family relationships | Single professional |
| Head of household required | Just one person |
Person information
Each person record stores:Basic info
- First name, last name, middle name
- Preferred name (nickname)
- Salutation (Mr., Mrs., Dr., etc.)
- Suffix (Jr., Sr., III, etc.)
- Professional designations (CFA, CFP, etc.)
Contact details
- Email addresses (multiple, with primary)
- Phone numbers (multiple, with type and primary)
- Addresses (multiple, with primary)
Personal details
- Date of birth
- Gender
- Marital status
Professional info
- Job title
- Employment history
- LinkedIn URL
Finding people
From a household
1
Open the household
Navigate to the client or prospect record.
2
Go to Household tab
Click Household to see all members.
3
Select a person
Click on any person to view their details.
From search
Use global search to find people directly:1
Open search
Press Cmd/Ctrl + K to open search.
2
Type the name
Enter the person’s name.
3
Select from results
People appear in search results alongside households.
Primary contact
For households with multiple people, communication typically goes to the head of household by default. Their primary email and phone are used for:- Email correspondence
- Meeting invitations
- Task notifications
Shared vs individual information
Some information belongs to the household, some to individual people:| Household level | Person level |
|---|---|
| Household name | Personal name |
| Service tier | Contact info (email, phone) |
| AUM | Date of birth |
| Review schedule | Employment |
| Tags | |
| Notes, tasks, meetings | Address |
Why this matters
Understanding people vs households helps you:- Find the right contact info — Each person has their own email and phone
- Track family relationships — See who’s in each household
- Communicate appropriately — Know who to contact for what
- Maintain accurate records — Update individual details without affecting the household