Only admins can create, edit, or delete custom fields.
Create a custom field
Fill in the field details
- Field name — the label shown on records (e.g., “Last meeting at” or “Risk tolerance”)
- Object — the record type this field applies to: Household, Person, Business, or Opportunity
- Field type — the kind of data this field stores (see field types below)
Field types
| Type | Description |
|---|---|
| Text | Short text value |
| Rich text | Formatted text with bold, lists, and links |
| Number | Numeric value. Choose a format: Number, Currency, or Percentage |
| Date | A calendar date |
| Yes/No | A true/false toggle |
| Single select | Choose one value from a list of options you define |
| Relationships | Link to another record — Household / Client / Prospect, Business, or User |
| User reference | Link to a team member |
| URL | A web link |
Edit a custom field
From the custom fields list, click the row to open the edit form. You can change the field name, add or remove select options, and update relationship settings. For single select fields, you can add new options at any time. Options that are already in use on records cannot be removed.Delete a custom field
Click the delete icon on the field row and confirm. Deleting a custom field removes all stored values for that field across every record.Fill with AI
For custom fields on households, you can use AI to populate values in bulk.Write a prompt
Describe what value the AI should generate for each household (e.g., “Summarize this client’s investment goals based on their meeting notes”).
Choose options
Select whether to overwrite existing values or only fill blank ones, and which household types to include (clients, prospects, or both).
Field keys
Every custom field gets an auto-generated field key based on its name (e.g., “Risk Tolerance” becomesrisk_tolerance). Field keys are used in automations and reports. They cannot be changed after creation and are shown on the edit form as a read-only value.
Custom fields as columns
Custom fields can be added as columns on list pages like clients, prospects, and businesses. When adding a column to a data view, select an existing custom field from the dropdown or create a new one directly from the column picker.FAQ
Can different books have different custom fields?
Can different books have different custom fields?
No. Custom fields are defined at the company level and apply to all books. The same fields appear on every record of that type, regardless of which book it belongs to.
Can I filter records by custom field values?
Can I filter records by custom field values?
Yes. Custom fields appear as filter options on list pages. You can filter by exact match, contains, blank/not blank, and other operators depending on the field type.
Is there a limit to how many custom fields I can create?
Is there a limit to how many custom fields I can create?
There is a limit of 63 characters for field keys (derived from the field name). In practice, you can create as many fields as you need.
Can I use custom fields in automations?
Can I use custom fields in automations?
Yes. Custom field values can be used as conditions in automations and as variables in task templates.
Next steps
Custom fields on records
View and edit custom field values on households
Data views
Add custom field columns to your list views